Why people pay for Good SEO

Search engine optimization is not something you can learn in a short amount of time. It takes practice and experience to understand how to do it correctly. Many believe that by reading articles and how to guides they can implement SEO themselves, but until you actually experienced it and learn from your mistakes chances are you will miss opportunities for your business and create a bad online reputation.

It takes time, effort and perseverance to successfully manage a campaign regarding search engine optimization. Sometimes it takes weeks or even months to see the results of large efforts. If you are attempting to optimize a website for a business that you own, I can assure you that your results will not be to your liking.

According to Boasting BiZ here are some of the reasons why it’s essential to invest in good SEO:

SEO is not simple

Today’s SEO environment is more about strategy and it’s time consuming. Search engine optimization is a modern form of digital engineering. There are a lot of hours that are invested into a successful campaign, not to mention keyword, competition research and also attempting to find a niche market. An SEO expert must keep with ongoing trends, but also poses experience, skill, and best practices in order to have successful results.

SEO Experience, Tools and Strategy

Tools of a modern SEO include keyword research, keyword density reports, keyword competition reports, traffic reports and more. All of which have a cost, and for an individual it could be a high one. But with a company that already posses them it wouldn’t be a high cost. Like any other profession you are as only as good as your tools. By having an experience SEO expert, your website can gain ranking within a short period. The search engine optimization expert will create SEO strategies to successfully market client websites.

Treat your Website like a Business

Treat your website as a business and recruit professional employees to manage the optimization and other marketing methods to promote it. Many businesses fail because they try to do it themselves. Doing things yourself is fine, if the work you are performing is your job or relates directly to your business service.

Increase Traffic

Having your site rank in the top 10 search results on any search engine is rewarding and can provide extensive traffic. Search engine optimization can excel your website for almost any keyword you choose, depending on your budget. It is vital that the search optimization expert you select targets the major search engines (Google, Yahoo, & Bing). By doing so you will increase your business websites traffic thus increasing the conversion rate. A successful campaign can result in a faster and higher return on Investment.

With SEO Rank Quickly

A professional search engine optimization service can get your website ranked in a relatively shorter amount of time than you can by yourself. With the aid of professional and experienced SEO experts, your website can rank with search engines within weeks, maybe even days.

SEO Services for all budgets

Do not settle for the first bidder or the cheapest, take a smart approach and compare the rates of various SEO companies. Do your homework, and research an SEO company thoroughly before you commit. Make sure to get free custom quotes, and make sure to get a fair and honest deal that completely satisfies you.

Basic SEO is affordable when compared to other traditional methods of advertising, which include print, broadcast, b2b, etc. Search engine optimization is considered target marketing, unlike traditional marketing that advertises to a mass audience.

Investing in professional and experienced SEO services will generate more sales through the Internet. Increasing business sales revenue has never been easier. If you have a traditional location, which sells goods or services, then it is very advisable that you have an online store to promote them as well. By placing a storefront online you can offer your product or service to a larger consumer base.

Remember acquiring the right professional with the skill level you need, can be rewarding mentally and financially.

About Miguel Angel Mendez-Carrillo

Considered a citizen of the world, SEO Miami Innovator, Social Media erudite and chronic Starbucks drinker… did I mention I make great Guacamole, currently blogging for 7 different sites and yeah I’m a sort of a Geek.

The Benefits of Designing T-Shirts Online

Having a group of people wear identical t-shirts creates a statement. Seeing a group of people with matching t-shirts shows that they stand for something. They are something. They are for something. It sets those people apart fr

1) It gives you a visual. Designing your t-shirt online lets you toy with a variety of options for your t-shirt from color, to fonts to placement very easily. It truly shows you clearly what your t-shirt will look like by giving you a digital example of the t-shirt you are trying to design.om the crowd and shows that they are together, standing for something. This is why so many people enjoy designing t-shirts. It gives you the ability to say what needs to be said without speaking. It gives you the ability to clearly show what you are and what you stand for.  It brings everyone in your group together. T-shirt designing is one of the greatest ways to personalize something. People have been doing it for years! The difference between designing t-shirts now and years ago is that you can now easily design your t-shirts online. Why should you design your group’s t-shirts online?

2) It saves you time. Talking with a t-shirt designer to make him or her understand exactly what you want can be a hassle. With online t-shirt designing, you have complete control when it comes to designing your t-shirt. You do not have to rely on anyone else. You do not have to explain yourself to anyone else. You can do whatever you want with your t-shirt all on your own.

It’s available whenever you want it. When you need to make a t-shirt immediately and it’s three o’clock in the morning on a Saturday, your online t-shirt company will be available. You will not have to wait until the next business day during normal hours to create your t-shirt. It will be ready and equipped for you to design your t-shirt whenever you need it.

SEO Services that Enhance Local Search Results

According to Google, 20% of all search queries are local in nature. Therefore, localization plays an important role in Google’s ranking algorithms.

Google has merged organic and local search results and unless your SEO tactics are sufficiently ‘local search’ friendly, you are likely to be moving downwards in your rankings.  This article is a good read on why location information has now become critical for ranking on Google.

Let us now look at the SEO services that focus on helping you gain a high ranking in the local search results.

Top 3 SEO Services that Enhance Local Search Results

1. Creating Locally Relevant Content

As in regular SEO, content plays an important role in ranking high for local searches. But the difference here is optimizing content with locally relevant keywords. For instance you may want to use “florist Pasadena” as the keyword than “florist” alone, which in any case is a high competition keyword and difficult to rank for.

Make the content as specific as possible for your audiences in different locations by creating customized pages for each location. For instance, you can highlight different uses in different climates, shipping rate differences, etc so that content adds value to the reader (prospective customer) in that area and is perceived by search engines (Google) as uniquely local and secures high ranking in the local search results.

Click here for 10 tips improving local SEO with content marketing.

2. Links from Locally Relevant Websites

Again, just like in regular SEO, link building is a crucial factor in ranking your website.

However to ensure high rankings on local searches, links from websites in the same location, carry greater weightage. For instance if your “florist Pasadena”  page gets a link back from “Wedding Planners Pasadena”, Google will find that as extra proof of your website relevance for Pasadena local searches.

Some tips for local link building include guest blogging for relevant websites that rank high for local searches, having an active (offline) presence in local media (television, newspapers) so that you get a link back in their write-ups about the program and so on.

Featuring in local newspapers is good for building local links.

Here is an excellent read on how to optimize link building for local search.

3. Getting Citations

Citations are mentions of your business name and address on other webpages, which do not necessarily link back to your website. Citations include agencies like the local business associations, local branch of the Chamber of Commerce as well as listings in local directories. Citations are an important algorithm in local searches as they confirm conclusively that the business is part of the local area.

Everything else being equal, businesses with greater citations rank well on local searches than those with fewer citations. You might to refer to this list of 30 best citation sources.

Have you used any other SEO tactics for bumping up the local search results? We would love hear about them in the comments section.

Does your Google+ About section really reflect who you are?

If one considers the importance of an About Us page for a business and the benefits it conveys,  imagine what it can do for your personal image.

Most users don’t pay much attention to their about section on their social media pages, which is a shame, since it actually plays such a vital role when introducing yourself to the digital world. It’s understandable, most people you connect with already know who you are. This may be okay for pages like Facebook, but in other social media platforms like Google+ where you interact with individuals who don’t know who you are.

Complete your profile– First off, … post a photo, preferably of yourself. People like to talk to a person they can see. Put information that’s important: location, let them know where you are, I don’t mean your exact address. Occupation, maybe they can use your services or you can help them out with business related questions. Add web sites you contribute or work with, show off your skills.

Express yourself– the more open you are, the more confortable people will feel and predispose to follow you and interact. People who feel you’re an easy and open person, are more willing to socialize and share information.

Filling out your about section does not mean you have to post all your private information for everyone to have access to it. It’s about giving your followers an idea of what kind of personality you have, what you like, and what categories you may be knowledgeable in. People are more interested in this, than knowing how many children you have and where you went to high school.

At the begging many users  do fill out the “about section”. They either give the basic information required or they place information that, honestly, is irrelevant. With time they often neglect it and don’t even update it. You may not consider this important but adding accomplishments and up-to-date information can be beneficial.

When drafting  your about section in Google+ put “what circles you want to be placed in” in your introduction section. Topics like Blogging, Movies, Gaming, Food, Traveling, etc. Most people could have circles similar to yours and can easily add you (Tip: place links to your circles, this not only tells people your interests it makes it easy for them to just click and be part of them).

Keep yourself relevant– Try to post daily in your ‘circles’. Make sure your material is your own and interesting, not just re-shares of others. Use pictures, G+ appreciates pictures. Interact with your connections, you never know when the flow of information can be beneficial.

Investing time now on your about sections can benefit you in the long run and give a great accurate impression about who you really are. What does your about section say about you?

About Miguel Mendez

Considered a citizen of the world, SEO Miami Innovator, Social Media erudite and chronic Starbucks drinker… did I mention I make great Guacamole

5 SEO Tips to Optimize Your Local Search Rankings

No doubt, the internet has shrunk geographical distances and customers today can access products and services from any corner of the world. But the fact is more people are looking for products and services in their own corners or local areas. According to this blog post on Search Engine Land, more than 20% of Google searches are for a local business.

There is no room for confusion. Local search is crucial.

Why is Local Search Gaining Importance?

Frankly, the reasons are many.

For instance, someone new in town wants to have a great cup of coffee. It is easier for him/her to ‘Google’ his query rather ask strangers (however helpful they may be).

Or people want to choose local services for the convenience. For instance, if I wanted to join a gym, I would rather choose one close to my home (or office) for convenience rather than something faraway.

In case you did not know, the phone book is officially dead.

And these are just 2 reasons…

The point is you need to focus your SEO efforts on gaining advantage in the local search results.

SEO experts recommend the following 3 tips to dominate the local rankings.

1. Google Places is THE place to be

Wherever you are physically, you have to be present on Google Places to make sure that you are found easily in local searches. Fill out all relevant information on your Google Places account including operation timing, any specialties of your business, images, videos and anything else you can think of, which will offer maximum information to prospective customers and make them choose you over competition.

Recently Google Places has been replaced by Google+ Local.

2. Target Geo-Targeted Keywords in SEO

Optimize your content with city name and even specific locality names and include them in your title, h2 and meta tags for best results. A simple trick to do this if you have multiple locations is to create customized landing pages for each area with appropriate location keywords. Of course, the cardinal SEO rule of unique, non-duplicate content has to be followed for each page.

3. Directory Listings

Getting listed in popular, category specific directories gives you valuable back links and enhances your search rankings. List your business on popular review sites, as it gives prospective customers a better perspective on your products and service through the actual user experience of another customer. Some popular general review directories include Yelp, Yahoo Local and City Search.

Niche popular directories you should list on, depending on your business include Trip Advisor and Booking.com (for hotels), Urban Spoon and Zagat (for restaurants) and so on.

So what SEO strategies have you used for your local ranking?

Tried any of the above 3? Do let us know in the comments section.

The author of this post is Yasir Khan, founder of Canada based Quantum SEO Labs. Quantum SEO Labs offers comprehensive local SEO services to a wide range of businesses.

The Importance of Readability in SEO

I always thought that the smarter I sound, the more acknowledgment I would get. Well apparently in SEO its not so. Even though I have written articles online that to academic standards are not just acceptable, but great the readability was not suitable for my target audience. And believe it or not this has  a negative effect on online ranking.

What is Readability?

Readability is making your writing understandable and easy to readers.  It may not seem important, but when you’re talking about Online Content, marketing towards your audience is fundamental. If a website’s content is clear, legible and easily understood, not only will people find it attractive, and learn about your service or product,  search engines will favor the site and help it rank as well.

SEO specialists have become precise on their keyword content creation. Yet, the majority of content on the web is not generated for readability. This basically means they are getting their positioning but people are not reading it.

Search engines have noticed this and are now taking readability as a ranking factor. How do you know your content or articles have readability? There are tools on your computer that check spelling & grammar. Those tools can also tell you the reading ease of your document and the grade level.

How readability affects SEO

Readability is an underestimated part of SEO. Those who employ readability will have an advantage when it comes to content creation. Remember, great content isn’t great unless it gets read. Many old school managers are accustomed to have all their content precise and well written, unfortunately sometimes the readers may not be as well versed and find it hard to understand. Try to consider your clients when creating your online material.

If the document is too hard to read, users will leave the web page immediately and search for another document that is easier to read. On the contrary , if the document is written at a really low-grade level, it is probably “dumb” or childish to the reader who may see it as lack of professionalism, and will immediately leave your site.

Both circumstances will create a high “bounce rate” – which will result in negatively effecting your placement in search engines.

Does your Website and blog have a readability level?

There are tools online that can indicate the readability of your website. They can tell you if it’s basic or advanced.  The consideration on what kind of readability level your site should have is determined on who your target audience is. Not every business is the same and the level of readability could vary.

Trying to find the balance between smart and easy content is not simple. Once you know your audience, you’ll not just capture their attention, but also capture the support of the search engines.

BTW. This article has a 9^th grade reading level. (This is about as high as we’re willing to go for our audience)

About Miguel Mendez

Considered a citizen of the world, SEO Miami Innovator, Social Media erudite and chronic Starbucks drinker… did I mention I make great Guacamole, currently blogging for 7 different sites and in search for more.

SEO Kama Sutra, Positioning Yourself on Top

Finding the right business online is like finding your soul mate; it is not easy and at times can be disappointing. You know they’re out there, but where? And when you come across them, how will you know it’s the right one? As a business or an individual you may be the best choice. But if you can’t be found you’ll never find the right person to grow with. But fear not, there is hope; it’s called SEO. Consider SEO your “Hitch” to finding your perfect match.

Obtaining professional SEO that drives results can be tricky but not impossible. As in every market there are numerous choices out there. Today finding the right SEO company is not hard and those who know what they are doing will have satisfied clients and a high reputation.  a strong indication they are good at what they do is how easy you found them in search engines and how quickly they captured your attention. Great SEO will start building your rep; this will get you noticed and steadily establish your online credibility.

Just remember what mom used to say, “it’s what’s inside that counts”, that means content. Brand yourself so that the audience will desire what you offer and fall in love with you. In business, like in socializing, one must understand people. Letting people know that you’re informed about their needs and desires will capture their attention and create trust. Depending on your business, an expert SEO company will know how to get you that trust and on top of the search engines.

Hanging out with the right players.

Positioning your business in the worlds largest search engines can be hard if you don’t bump shoulders with the right people. Hanging out and being seen with the popular media players can raise your online status. Players like Twitter, Facebook, LinkedIn and popular Blogs can make the difference between being left outside and sitting at the V.I.P table. With help from your SEO company you or your business can start making a name for yourselves and quickly climb the search engine ladder. Besides considering the most common social media tools out there, lets take a look at a few fast growing players that are changing the game.

Google+ a great example of a friend you definitely want to have. Having your profile on Google+ is like knowing the owner of a club. He will hook up for the hottest parties, give you preferred entrance and introduce you to the right people. But knowing the owner is not enough he must like you. He will see how popular your circle of friends is. Do you have a strong social presence? Being proactive with your Google+ account builds your reputation in the worlds largest search engines. It keeps you informed of all the different changes occurring in your specific environment. Knowledge that can later benefit your business. Actively being part of Google + solidifies your popularity in diverse circles and strengthens the extent of your business as a professional reference in your specific field. Don’t underestimate this social tool; it has more usefulness than you think.

Triberr is the “I know a guy” friend. Great for finding the right person for your specific needs and taking twitter into a whole new dimension. Triberr will get you noticed outside your circle of friends. For those not familiar with Triberr it works on the “you scratch my back, ill scratch yours” system.  Basic respectful networking that is based on the system of sharing information, online assistance and content generation. A Social community that values quality and not quantity.

Blogs: Never underestimate small niche Bloggers and underground cult eNewsletters. Many have a vast loyal following that trust them and hold in high regard all the information they offer. They can control how your business is seen and can easily disregard your rep. Depending on your business those small groups of “outcasts” can be your ticket to tapping those small but lucrative markets. Consider this, all the big online influencers and tech gurus started out small, good content and loyalty will pay off in the long run.

Meeting expectations

Now that you got their attention you need to take it to the next level. Put your money where your mouth is. Can you move like the pros? Will you be able to keep the demands and not disappoint? Remember, you can’t just be a pretty face that will only get you so far. People will talk about you and it’s basic knowledge that positive feedback will attract more people. Recognition is as important as effectiveness. The same players that validated you will be keeping an eye on you. Stick with what you do best. Keep your essence and let your company be itself.

SEO Services will get you out there, but your business must have GAME. Keep up with trends and utilize the tools out there. These are the elements that will make you the perfect partner. Just remember in business, like in relationships, one must nurture them and keep the excitement or you’ll just become a one-night stand. And like many, you’ll find yourself doing the walk of shame.

Where in the search engine hierarchy is your business located? Do people see you as “just a friend” or are you the one they are never going to let go.

The Power of Local Branding

Where your business is housed is in essence your home, too. The community surrounding your business can be the main source of traffic. The people living in your community aren’t looking to travel far for particular servicing unless it is absolutely necessary. Just as you would rather go to the nearest grocery store than make the trip to another one miles away from your current location. Making your business locally branded gives people the incentive to go to your local business, which is what most people truly want. This is best done by a great marketing strategy like the team at SEO DALLAS.

Create an impeccable website and optimize it to the top. Market your business throughout the entire virtual world. Times have changed. You can no longer just flip on the open sign and expect business to rush in. People are spending smarter by who they do business with very carefully. The Internet has forever changed the approach in business. People are now searching for businesses local to them on search engines. There are hundreds of thousands of searches on popular search engines everyday. These people are reading reviews and searching for popularity. Harnessing the potential that the Internet has for you could make the difference between a busy month and an empty shop.

Get your name out there. Physically get yourself involved with the community. A cost effective method to local branding can begin with reaching out to your local community and providing services. Embrace the word local. Surround yourself with it and entwine your fingers within it. To be locally branded you must involve yourself fully within your community. Get involved with the local church, offer some charity to the local schools and provide something that would truly benefit your community. This proactive movement on your behalf will not only get the name of your business out into the public, it will make that name a great one.

When you use the potential of Internet marketing with physical marketing, you can truly experience all that local branding has to offer. Local branding creates your business an identity, a cultural tie to your community. That is something that your competition will have an extremely hard time replicating. Make your community your business’ permanent home by excelling in local branding.

Website Branding | Five Killer TIPS

What Makes A Brand Successful? Website Branding | Five Killer TIPS

The brain is introduced to thousands of things a day. We see scary things, funny things, annoying things but only about 10% of what we see everyday, we remember. We remember things that stand out to us and make us feel something, whether that be shock, betrayal, awe, humorous, sad, happy, angry or annoyed. What we remember typically has an emotion tied to it, just how you can remember your high school’s mascot or your first car’s logo. A successful brand sticks into a person’s memory when they feel an emotional connection to it. How do we make our brands emotionally appealing? There are a few steps to making a brand successful through emotional appeal.

1) Understand your product and business. What does your business specifically offer? What are the benefits of what your business offers? Why should someone choose your business through the dozens of others that offer something similar to what your business offers? These are all questions that you need to know the complete answers to. Understanding your business from every angle is an absolute necessity to ensure that your clientele can clearly understand the answers to those questions as well.

2) Target your audience. Who does your business or product appeal to? If you sell a sophisticated women’s perfume you would be looking at an audience of adult women perhaps between the ages of mid thirties to early fifties. Figure out who exactly will be interested in what you are selling, and what things would appeal to them. This includes colors, fonts, slogans, ideals, beliefs and anything that makes them fit into their genre. Create an experience that your target audience would truly enjoy. This is key into making your business branded into the people who would actually purchase what it offers. It would be truly unsuccessful to market adult women’s perfume to young teenage boys.

3) Keep it consistent. Changing your brand, slogan, or design every other year will make your business hard to remember and unstable. A consistent brand symbolizes stability, something that people will and continue to trust in. This stability in a brand creates brand loyalty. Keep the experience consistently great and pleasing to your customers as well. It creates a continuously returning clientele who continue to keep choosing that brand, because they know, like and trust that brand.

4) Get your brand out there. MARKET, MARKET, MARKET! Get your brand everywhere your target audience would see it. Whether that is on billboards, signs in malls, grocery stores, on t-shirts, on key chains or on whatever it takes to make your target audience see your brand! It is proven that repetition makes something memorable.

These are some of the most basic, fundamental and key tips to creating a successful brand. There are some that have done this extremely well, exceeding expectations. For example, let’s look at Coca-Cola.

Coca Cola- This soft drink has been proven to be one of the most successful brands in HISTORY. It has been around for over 100 years and known in almost every home. It has almost NEVER changed its logo, rarely changed its formula and has marketed its product continuously to keep up with the changing times. It is so successful that it has become a part of American culture. Coca-cola has their brand on commercials, in pictures, as pillows, stuffed animals, at Olympic games, at just about everywhere you could think of!

Apple- Apple has a brand loyalty like no other. There are die-hard apple fans who continuously purchase apple products, and only apple products. They understand who their target audience is and market to those people. They market their brand as the best in class as the brand with the most superior technology and user interface. They keep the same logo continuously. They ke
ep their technology up to date by continuously creating new products of high quality. Their brand is on every piece of technology, like any other product, but apple has a way of making people feel superior by having their technology.

Chanel- Chanel is another brand that has been around for an extremely long time. Its logo has never changed and its target audience. It is known for being high class, luxurious and the epitome of class. It targets its female audience in commercials, modeling campaigns, magazines and everywhere that females would be interested in looking in. In commercials and ad campaigns various famous women such as Marilyn Monroe and even now Kiera Knightly were used as the face of
Chanel. These were famous women idolized for their beauty, which appealed to Chanel’s target audience. They have stayed consistent, targeted their audience and marketed to them successfully.

Now, not every case of branding is all peaches and cream. Let’s see some examples of bad branding.

Fluff Out- This is a toilet paper and tissue brand. Charmin’s marketing campaign for extra fluffy toilet paper that is just snuggly where it needs to be worked excellently. So, Fluff Out toilet paper didn’t really succeed because why on earth would you want to take the “Fluff Out” of toilet paper? They didn’t quite understand what their target audience was looking for in the product they offered.

AskJeeves.com– Ask Jeeves actually had a lot of success in previous years by differentiating themselves from other search engines. Their site wasn’t the typical enter in keywords and see a relative site search engine. Their site was a search engine that was designed to answer questions. Users would feed it questions and in return, the site would give them answers. Their logo was a butler who would fetch answers for you. They changed their focus, their product, by becoming a traditional search engine, an algorithm powered search engine. This became their downfall. This search engine lost its differentiation and uniqueness, losing its unique quality and audience. They are currently trying to return to the site’s initial service of answering questions.

Your Ranking after Google’s Penguin Updates to Combat Web Spammers

7 Steps to Safeguard Your Ranking after Google’s Penguin Updates to Combat Web Spammers

On April 24 this year, scores of websites experienced a downfall and those website owners and their businesses experienced a visible domino effect. The Penguin Update from Google came as a huge blow to all, who conscientiously or otherwise twisted their means for a better SERP presence.

Apparently, most of these websites were among those which had been spamming Google and other search engines for a while. Most of these clearly violated one or more of Google Webmaster Guidelines and got in the limelight, albeit for wrong reasons.

If you observed that the traffic to your website directed from Google was affected post the Penguin update’s launch, chances are high that you were impacted by the update. Prudence would call for removal of spam from your website. You might have received warning from Google about spam activity and ignored or missed the same in the past. Check your Google Webmaster Central for the indication of any spam-like content.

Some key points that need to be remembered in the wake of the new update are:

If you have an online presence, make sure you get your SEO basics right.
The latest set of Penguin updates is just the beginning of a comprehensive movement to deal with inferior modes to achieve SEO.
Relevance is the name of the game.

7 Steps to Safeguard Your Web Presence and Ranking

1. Eliminate Cheap Content. It isn’t in the least useful to your visitors. If you have created pages of useless content just to be placed highly in the search engine ranking, it’s time you revised your strategy.
2. Don’t Stuff Keywords unnecessarily. Use these only if they add value to your content. Include probable keywords and phrases that a normal user would type into Google to search what you have to offer, instead of stuffing anchor text needlessly.
3. Avoid Redundant Content: Make sure your site isn’t brimming with unnecessary information, included only to maximize volume without any intention to enhance quality.
4. Unwarranted Link Building with Little or No Relevance is discouraged. Refrain from participating in illegitimate link schemes or being associated with web spammers via links.
5. Stay Away from Malicious Tactics like phishing, installing Trojans or the like.
6. Avoid Tricks like Cloaking or Programmed Redirects by presenting different content to search engines and your visitors, deceiving them in order to gain popularity.
7. Any Other Unnatural Attempt to Attract Search Engines’ Attention viz. creating doorway pages, including concealed text or links or adding scraped content.

It’s high time for Google. Extreme steps were taken to do away with web spam on the World Wide Web. With the latest Penguin update, Google attempted to do just that. It once again stressed that legitimate SEO is an immediate need and not a far-fetched possibility.

It will require integrity, focusing on the right link building techniques, content optimization and a little patience to survive in the wake of the latest Penguin updates in order to crawl your way up the SERP ladder. Abiding by the rules is a slow but a sure-shot way to reach your goal by right means as defined by Google.

When the objective is met, all the genuine online businesses will benefit in a great way, because they won’t have to waste bandwidth and resources to combat with the prohibited clan.