SEO Explained

Posted on August 31st, 2011 by Tom Bates | Google+

This past weekend I had the great fortune of getting to go to Denver, CO for some business. I also got to get out and play. It was in my play time that I was made aware of the lack of understanding the general public has for what SEO actually is…. still. I used to get the glassy eyed, I don’t know what you’re talking about looks back when I first started in this business. But I guess I just thought that everyone had sort of ‘caught up’. Turns out I was wrong. So, I thought I would take a time out to explain it on our fabulous SEO Services blog! What better place than that, huh?

SEO Explained in Non Techy Speak:

SEO is short for Search Engine Optimization. There are many different search engines, but the main three are Google, Bing and Yahoo. Optimize, by definition, is to make as perfect or efficient as possible. So, we optimize sites for the search engines…. This means we try to get a site to the top of the first page of organic or non paid search results. This takes a lot of behind the scenes work on our part or the site owner’s.
A website is launched on the internet and of course is looking for lots of traffic, purchases of product x, requests for more information or overall ‘conversions’. A conversion can be something as simple as filling out a newsletter form to a bigger gesture like booking your next family vacation.
There are many steps a site must take to be successful online. First of all, it needs to be found. So, the owner or operator usually seeks out someone specializing in SEO Services ( if they’re smart ) to help them get going. From there, the SEO provider goes in and figures out how to best optimize the site for success. This means the product and site are evaluated, keywords that are associated with the product offered are targeted and the site gets an overhaul to make it marketable to both search engines and consumers with those goals in mind.
Still don’t get it? Here’s the explanation I give when people ask me what I do. If you do a Google search for Braces, it’s my job to make my client’s site come up first.

I hope that helps some of you better understand just what the heck an “SEO” does! What job do you have that you constantly explain?